And if you’re not leveraging the Big Three—Google, Meta (Facebook/Instagram), and LinkedIn—you’re likely losing ground to competitors who are.
A recently released report from Recruiting Insight, (The premier provider of talent acquisition solutions tailored specifically for the real estate and mortgage industries and a MyBFF Media Network Partner) titled, Agent Migration and Brokerage Model Performance Report, highlights just how competitive the real estate recruiting market has become. With 13% of high-performing real estate agents switching brokerages in 2024, the industry is in flux—and the most agile firms are capitalizing. These movers brought an average production of 22 transactions and $7.8 million in sales volume per agent. That’s not just churn—that’s opportunity.
So how do you reach these agents before your competitors do? You go where they are. And today, they’re online—scrolling feeds, watching reels, and reading professional updates.
Visit the MyBFF Social Blog to read the full post.
What does this mean for digital advertising? You need to tailor your messaging to the model you’re running and the audience you’re trying to recruit. Highlight culture and mentorship on Facebook. Showcase tech and innovation on Google. Emphasize leadership vision and strategic partnerships on LinkedIn.
Watch / Listen to the most recent MyBFF Business Leaders Podcast on YouTube below and/or wherever you get your podcasts.
Drive down overhead costs and move your business forward with MyBFF Social today. Check out our Digital Marketing Mastery Program today. Contact Matt Gentile, CEO, today at 412-477-3349 or email matt@mybffsocial.com or schedule a consultation via: https://calendly.com/mybffsocial.
Sources:
https://recruiterflow.com/blog/recruiting-with-facebook/
https://www.wordstream.com/blog/2024-google-ads-benchmarks
News Articles from the Agent Migration and Brokerage Performance Report
https://www.realestatenews.com/2025/04/15/8-recruiting-strategies-for-brokerages-serious-about-growth
https://www.housingwire.com/articles/real-estate-agent-movement-brokerage-leadership-recruiting-insight-boldtrail/
https://www.inman.com/2025/04/14/agents-attracted-to-techie-brokerages-capped-fees-report
https://www.prweb.com/releases/real-estate-agent-migration-and-brokerage-model-performance-report-reveals-key-trends-shaping-the-industry-302426792.html
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