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MyBFF Business Leaders Podcast
Social Media Is The News Channel
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Social Media Is The News Channel

Approximately 33% of U.S. Adults Now Get Their News from Social Media

The constant churn of information in today’s social media environment has both empowered consumers and strained traditional news organizations. Across 47 markets, roughly four in ten people (39%) say they feel “worn out” by the volume of news, up from 28% in 2019, with smartphones and algorithm‑driven notifications intensifying this fatigue Reuters Institute. Yet social platforms remain powerful news conduits: just over half of U.S. adults (54%) report at least sometimes getting news via social media—a modest uptick in recent years Pew Research Center. This dual reality—news fatigue juxtaposed with heavy social‑media engagement—underscores why news organizations and PR practitioners must continually evolve their strategies.

Read the full post on the MyBFF Social Blog and/or listen to our podcast below on YouTube or find the MyBFF Business Leaders Podcast wherever you get your podcasts.

By embracing real‑time engagement, platform‑specific strategies and transparent storytelling, MyBFF Social media professionals ensure that the headlines not only reach consumers in the constant stream of news and information but also positively influence purchasing decisions. In an era where traffic from social networks and search is increasingly unpredictable, a reputation for credibility remains a brand’s most enduring asset.

Drive down overhead costs and move your business forward with MyBFF Social today. Check out our Digital Marketing Mastery Program today. Contact Matt Gentile, CEO, today at 412-477-3349 or email matt@mybffsocial.com or schedule a consultation via: https://calendly.com/mybffsocial.

Sources:

https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/

https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024/dnr-executive-summary

https://www.pewresearch.org/journalism/2024/06/12/how-americans-get-news-on-tiktok-x-facebook-and-instagram/

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