Warren Buffett once said that it's wise for investors “to be fearful when others are greedy and to be greedy only when others are fearful.”1
Berkshire Hathaway. "Chairman's Letter - 1986."
This statement is somewhat of a contrarian view of stock markets that relates directly to the price of an asset, but it may also be applied to companies’ marketing and advertising budgets during an economic downturn.
When the economy tightens, many small businesses instinctively cut back on marketing and advertising. It feels like the smart move—protect cash flow, reduce expenses, ride out the storm. But this instinct can be a costly mistake. In a challenging economy, visibility matters more than ever. If customers aren't seeing you, they're not buying from you. Worse, they may start seeing your competitors instead.
The businesses that thrive during downturns are the ones that stay in the game. That means committing to a smart, data-driven advertising strategy that includes organic and paid media, creative brand storytelling, and a robust digital presence.
You Need a Strategy, Not Just Activity
It's not enough to "post more on Instagram" or "run some ads." Success comes from a well-mapped, cogent marketing and advertising strategy. That includes clear goals, audience targeting, consistent brand messaging, and an always-on mindset. Small businesses should focus on two core pillars: organic social media and paid digital advertising, supported by a strong SEO foundation and high-performing content.
Visit the MyBFF Social Blog to read more and/or listen to the MyBFF Business Leaders Podcast below on YouTube or wherever you get your podcasts.
Drive down overhead costs and move your business forward with MyBFF Social today. Contact Matt Gentile, CEO, today via mobile: 412-477-3349 or email matt@mybffsocial.com. Schedule a free consultation on MyBFF Social Calendly.
Sources:
PR Newswire. (2024). Paid Media Strategy for 2025: What's Next
Deloitte. (2025). Digital Media Trends, 2025
Hootsuite. (2025). Social Trends, 2025
Share this post