Social media has fundamentally reshaped how brands interact with their audiences. However, the once-rich landscape of organic reach has seen a significant decline in recent years. As platforms evolve, businesses face mounting challenges in using organic social media alone to achieve objectives like brand awareness, brand preference, and lead generation. In this blog, we’ll explore the ongoing decline in organic reach, its implications for brands, and why paid search and social advertising has become indispensable in modern social media marketing strategies. Listen to the podcast on YouTube below:
Organic Reach: A Shadow of Its Former Self
In the early days of social media networks like Facebook and Instagram, organic reach was the primary way brands connected with their audiences. But today, the situation is starkly different. According to the "Digital 2024" report by We Are Social, organic reach continues to plummet as algorithms prioritize content that keeps users engaged, such as posts from friends and family or paid advertisements. Facebook’s average organic reach for a page post, for instance, is now a mere 5.2% of the page’s followers, and the trend is similar across other platforms.
This decline is no accident. Social media platforms are businesses, and their primary revenue stream is advertising. By reducing the visibility of organic posts, they create a greater incentive for brands to invest in paid promotions. While this shift may be frustrating for marketers, it highlights the need to adapt to a new reality where organic reach alone cannot deliver the desired results.
Read the full blog article on https://mybffsocial.com/blog/.
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