Let’s face it—AI is everywhere. Your inbox, your feed, your team meetings—everywhere. And if you’re running a business or heading up marketing, you’re probably wondering: “Which AI platforms are actually worth my time?” A totally fair question. With names like ChatGPT, Claude, Gemini, Grok, and Perplexity flying around, it can feel like alphabet soup with a side of tech jargon.
So let’s cut through the noise. Below is a breakdown of the top AI platforms, what they actually do well, and how you can start using them without going down a 9-tab-deep rabbit hole of “productivity hacks.”
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TL;DR (Too Long; Didn’t Read) – What Should You Actually Do?
If you’re new to this AI thing, here’s your no-BS action plan:
Pick one platform. Start with ChatGPT or Perplexity—they’re the most plug-and-play.
Use it like a junior team member. Don’t ask it to “do your job.” Ask it to help you think faster. “Give me 3 ad headline ideas” or “Summarize this report in plain English.”
Feed it your own stuff. The more context you give, the better the output. Upload docs. Share brand voice. Paste in customer feedback.
Fact-check and edit. Always polish before publishing—these tools are smart but not perfect.
Make it part of your workflow. Don’t “try AI” once and forget it. Bake it into your weekly to-dos—like idea generation on Mondays or campaign drafts on Thursdays.
Sources:
https://www.sba.gov/business-guide/manage-your-business/ai-small-business
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